Since 2006, our mission has been to bring the coffee community together over the most responsible cup. For coffee lovers who share our vision, we invite you to join our effort as we lead the coffee industry towards a more sustainable and transparent future.


    All of our coffee is roasted to order at our Brooklyn, NY location and delivered to your café within two-days of its roast date.


    Turn your baristas into the best with unlimited in-house training at our flagship NYC location on Mercer Street.


    Whether you are opening a new café or expanding your current operations, our team will help you avoid common pitfalls and create the beverage service of your dreams.

Hi, I’m George Hoefer, Roast Master General here at Think Coffee, and this is our environmentally friendly Loring Kestrel s35 roaster. I roast all of the beans for Think Coffee’s eleven locations throughout NYC, and I’ll be the one roasting yours.

“Working with Think Coffee has been a breeze. Opening my first cafe was super stressful and I don’t know how I would have done it if if wasn’t for the Think staff that helped me things up and running. I love the coffee and my customers love that it’s responsibly sourced. Thanks Think Coffee!”

Let us share our passion and experience with you.